#TheDress that broke the internet, and how Spokt helped solve it

If you’re on social media, you’ve no doubt heard of #thedress. The debate lit up our feeds like a sparkler in a fireworks factory. The hunger for an answer (and a fix) was monstrous. We, too, were a bit swept up by the craziness. As it turns out, the opportunity arose for us to contribute to a real solution, the bonafide answer to the question of “what”, the “why”, and the “where” behind the entire fiasco. And we couldn’t say “YES!” fast enough!

The “where” was Blackpool, UK. There was a lot of debate early on as to where the actual (original) photo happened, but thanks to the definitive video below, that is no longer in question. There we also get an answer as to what happened, and more importantly why. We’re glad this debate can finally have some real closure, and hope it helps you cope with the reality that sometimes cameras get it wrong, and when they do even our very best friends and most admired family members can be tricked into being wrong too. 😉

Leave your comment below and let us know what colors you see. And while you’re at it, let us know if anything has changed for you since seeing this video!

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P.S. Keep an eye on the blog for our upcoming #thewatch giveaway announcement next week, where we’ll be doing just what the name implies: giving away a brand new Apple Watch!